UNDER STRICT EMBARGO UNTIL Friday 15th March 2013 00:01hrs
I AM BREATHING to screen as part of the 2013 Edinburgh International Film Festival, kicking off a Global Screening Day to raise awareness of Motor Neurone Disease (MND)
I Am Breathing will raise awareness to mark Motor Neurone Disease Global Awareness Day on 21st June 2013, launching with its UK Film Premiere at EIFF on 20th June
UK, Edinburgh – Friday 15th March 2013 – Critically-acclaimed feature documentary I AM BREATHING will raise money and awareness for MND Global Awareness Day on 21st June 2013 through a global screening day, launching with the UK Premiere at the Edinburgh International Film Festival the previous day (20th June 2013). Scottish Documentary Institute (SDI) and the Motor Neurone Disease Association (MND Association) will collaborate to promote awareness and raise funds with cinema and community screenings of the film all over the world on 21st June 2013. Participating so far are the Balkans, Australia, USA, Finland, Denmark, The Netherlands, Russia and New Zealand.
I Am Breathing is the hard-hitting story of Neil Platt – a thirty-three-year-old Yorkshireman who contracted Motor Neurone Disease. Paralyzed from the neck down with only months to live, he tells his story to help raise awareness around his devastating disease and dedicates the film to his one-year-old son Oscar. Collaborating with filmmakers Emma Davie and Morag McKinnon on I Am Breathing, he used his remaining months to communicate about his illness. He also wrote a blog and committed himself to playing a part in making MND history by inspiring a community of people to join the fight.
I Am Breathing is a co-production between SDI Productions and Danish Documentary, with investments by Creative Scotland, Danish Film Institute, Wellcome Trust, MND Association and the former UK Film Council. Broadcasters involved in the production are Channel 4, DR (Denmark) and YLE (Finland).
Directors Morag McKinnon and Emma Davie of I Am Breathing said: “When we started filming with Neil, it was very much from his initiative. He put out a request in his blog for anyone involved in the media to come and speak to him. We planned initially to make a short film for MND but somehow his ambition, honesty and desire to communicate pushed it to be a much bigger film. I Am Breathing, like the blog is about creating community around this horrendous disease –reminding us of a humanity in the midst of such suffering. This community grows with every screening – just as Neil planned.”
Farah Nazeer, Director of External Affairs for MNDA, said: “We know that raising awareness of MND is incredibly important to our members. I Am Breathing gives us a unique opportunity to reach out and educate people with no previous knowledge of the disease.”
Sonja Henrici, Producer of I Am Breathing said: “We love exploring new partnerships with festivals, organisations, venues and audiences. MNDA has believed in our film from the start, and through them we initiated the Global Screening Day to coincide with the MND/ALS Global Awareness Day. We are excited that Edinburgh, where Neil and Louise met, will be the hub of our Global Screening Day in partnership with Edinburgh International Film Festival. These collaborations are essential for experimenting with such a multi-platform release. We are keen to hear from other people and organisations who want to participate and expand the vision of this release.”
Chris Fujiwara, Artistic Director of EIFF, said, “We’re proud to host the premiere of this shattering film. I Am Breathing is a documentary that says a great deal, with great eloquence and heart, about the ability of humanity to sustain and express itself under the most terrible limitations.”
For more information about how you can play your part in supporting awareness for I AM BREATHING Global Screening Day and to host your own screening of the film, go to www.iambreathingfilm.com/global
www.iambreathingfilm.com @breathingfilm iambreathing@scotdoc.com
World Premiere in IDFA Competition for Feature Length Documentary, Amsterdam 2012
Nordic Premiere at DocPoint – Helsinki International Documentary Film Festival 2013
North American Premiere at True False Film Festival 2013
“Intimate documentary examining a normal-but-remarkable man and wife’s handling of his
fatal disease ranks among the year’s most moving films.” Hollywood Reporter
“quietly demonstrates how life continues to flourish even in the face of death. “ Screen Daily
“A Doc to Watch in 2013” Indiewire
For interviews, screenings, stills, clips and further information about I AM BREATHING please contact:
ARPR alex.rowley@ar-pr.co.uk 07753738777
RSVP for FDA Longlead Press Screening: 20th March 2013 6.30pm (London).
About Scottish Documentary Institute
Scottish Documentary Institute is a documentary research, production and distribution centre at Edinburgh College of Art, University of Edinburgh. www.scottishdocinstitute.com. It was set up in 2004. Our aim is to stimulate and inspire the documentary scene in Scotland and beyond through focus on creative excellence and clear international outlook. We also work at bridging the gap between academia and industry. Our films have played at major film festivals, such as Sundance, Cannes, Hotdocs, Tribeca, Full Frame, Silverdocs, IDFA, Cinéma du Reel, Vision du Réel, Leipzig and have picked up major awards and nominations. SDI Productions Ltd. is one of the leading companies for creative documentary in Scotland and was set up in 2007 as the production arm of SDI.
About MNDAssociation
The Motor Neurone Disease Association is the only national charity in England, Wales and Northern Ireland that funds and promotes global research into the disease and provides support for people affected by MND. It is only through collaboration that a cure for MND will be found and we organise the world’s largest conference for MND researchers and clinicians.
We offer a life-line through accessible information and practical day-to-day support to enable people with MND to live with their diagnosis and achieve the best quality of life possible.
About Edinburgh International Film Festival:
Established in 1947, Edinburgh International Film Festival is renowned around the world for discovering and promoting the very best in international cinema – and for heralding and debating changes in global filmmaking. Intimate in its scale, ambitious in its scope, and fuelled by pure passion for cinema in all its manifestations, EIFF seeks to spotlight the most exciting and innovative new film talent, in a setting steeped in history.
Notable films premiered in recent years have included: THE IMPOSTER, BRAVE, TABU, THE HURT LOCKER, MOON, FISH TANK, LET THE RIGHT ONE IN, MAN ON WIRE, CONTROL, KNOCKED UP, RATATOUILLE, LITTLE MISS SUNSHINE, AN INCONVENIENT TRUTH, TSOTSI and BILLY ELLIOT.
EIFF is supported by Creative Scotland, the City of Edinburgh Council, EventScotland, the Scottish Government through the Edinburgh Festivals Expo Fund and the BFI.
The Filmmakers
©2012 SDI Productions Ltd. in co-production with Danish Documentary Production ApS
Supported by Creative Scotland and Danish Film Institute in association with Channel 4, Wellcome Trust, MNDA, DR, YLE
73min 30s, colour
Available with English and Danish subtitles.
Screening copies on DCP 24fps 5.1 Surround Sound, HDCAM SR 5.1, HDCAM StereoMix,
Digibeta Stereo Mix, BlueRay 5.1 Surround, DVD
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